DELIVERABLE
Logo design
A recognizable desert identity built around the cactus, Arizona terrain and championship-level competition.
BUCKEYE, ARIZONA / SINCE 2011
FROM A RACE
FROM A RACE
TO AN EVENT.
USA Sport developed the AZ Open from the ground up—one identity, one digital platform and one live show built to make amateur motocross feel major.
NEXT EVENTDEC 03–062026 / ARIZONA CYCLE PARK
BUILD EVERY
TOUCHPOINT.
The AZ Open needed more than promotion. It needed a complete public identity that could carry the event from first announcement through the final podium.
We created a connected system spanning the brand fans recognize, the banners they see at the track, the website they use to plan their weekend and the broadcast they watch from anywhere.
DELIVERABLE
Banner design
A flexible visual system carried across track signage, awards, sponsor placements and fan-facing event graphics.
DELIVERABLE
Website design
One digital home for registration, classes, schedules, results, media credentials and live viewing.
DELIVERABLE
Live stream design
A complete broadcast presentation connecting every moto and podium to viewers around the world.
01 / BRAND IDENTITYEARN YOUR
EARN YOUR
CACTUS.
The cactus became more than a logo. It became the event’s prize, rallying cry and most recognizable symbol—a distinctly Arizona identity athletes want to earn.
DESERT / CACTUS / NIGHT
WEB / EVENT PLATFORM02 / WEBSITE DESIGNONE HOME
ONE HOME
FOR THE WHOLE WEEKEND.
The website turns a complex four-day championship into a clear path for racers, families, media and fans.
- Registration + classes
- Schedule + results
- Media credentials
- Live broadcast access
● LIVE03 / LIVE STREAM DESIGNEVERY MOTO.
EVERY MOTO.
EVERY PODIUM.
A live presentation built around racing, timing, stories and sponsor value—delivered worldwide through InsiderMX.
3MOTO FORMAT4EVENT DAYS1COMPLETE SHOW
A CHAMPIONSHIP
THAT LOOKS THE PART.
Brand, design, technology and broadcast moving together—so every fan-facing moment builds the same event.
BUILD YOUR EVENT →