DEVELOPMENT
Brand development
A bold venue identity with a flexible system built to work across tracks, merchandise, signage and digital media.
VENUE DEVELOPMENT / BRAND ECOSYSTEM / EVENT CREATIONTHE HOME OF
ARIZONA RACING.
USA Sport developed Arizona Cycle Park into more than a facility—a destination brand powering tracks, championships, community and unforgettable nights under the lights.
6PURPOSE-BUILT TRACKS8+SIGNATURE EVENTS
ONE PARK.
AN ENTIRE ECOSYSTEM.
Arizona Cycle Park needed one brand strong enough to unite daily practice, national-level racing, new event concepts and a growing off-road community.
We connected every outward-facing experience—from the logo on the gate to the website in a rider’s hand—so the venue and every event inside it build value together.
DEVELOPMENT
Website design
One fast, clear home for practice schedules, track information, admission, forms and every featured event.
DEVELOPMENT
Event creation
Distinct race properties developed with their own names, logos, formats, audiences and championship value.
DEVELOPMENT
Content + social
Photography, video, graphics and real-time storytelling that keep the community connected between gate drops.
DEVELOPMENT
Merch + signage
Wearable brand pieces, trackside banners and physical touchpoints that turn the park into a recognizable destination.
01 / VENUE BRANDSIX TRACKS.
SIX TRACKS.
ONE DESTINATION.
From a nearly two-mile championship layout to purpose-built tracks for minis and developing riders, the brand had to make the scale of ACP easy to see and exciting to explore.
NATIONAL CHAMPIONSHIP MXSMX / VETMINICROSSOLD SCHOOL / PEEWEESUPERCROSSNATIONAL NIGHT TRACK
BRANDS WITHIN
THE BRAND.
USA Sport developed a portfolio of signature events—each recognizable on its own, each strengthening Arizona Cycle Park as the place where it happens.
AMA AZ Open
Three motos · AMA #1 plates
Amateur Open
Two weekends · Two SX tracks
Arizona State
AMA racing · National Track
Spring SMX
Fast racing · Every generation
Buckeye Drags
Sand drags · UTV · Straight rhythm
Loretta Lynn's
Southwest Area Qualifier
Cactus State
Two-moto championship racing
Buckeye Grand Prix
High-speed off-road racing
03 / WEBSITE + DIGITALEVERYTHING
EVERYTHING
BEFORE THE GATE.
The new site organizes a complex operating calendar into a simple rider journey. Practice hours, open tracks, admission, event pages, registration, parking, rules and downloadable forms all live in one responsive system.
- Live practice schedule
- Track-by-track information
- Focused event landing pages
- Registration + participant details
- Mobile-first race-week access
04 / BEYOND THE SCREENA BRAND
A BRAND
PEOPLE WEAR.
Merchandise, track banners, social graphics, event photography and video all extend the same identity into the real world. The result is a park that feels established at every scale—from a phone screen to a starting gate.
MERCHSOCIALPHOTOVIDEOSIGNAGESPONSORS
FROM DIRT
TO DESTINATION.
A complete venue and event platform built to make racing easier to discover, more exciting to experience and ready to grow.
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