Athlete storytelling / USA SPORT
Ricky Carmichael Documentary
PERFORMANCE WITH A POINT OF VIEW.
03 FILMS00 IMAGES
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Athlete storytelling
PERFORMANCE WITH A POINT OF VIEW.
Ricky Carmichael Documentary goes beyond the result to reveal the person, preparation and pressure behind the performance. USA Sport shaped the project with an athlete-first point of view, creating a story fans can connect with and a body of work the brand can build around.
01Story development↗
02Athlete content↗
03Film production↗
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USA SPORT PREMIERERicky Carmichael Documentary / FILM 01PICTURE / SOUND / STORY
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