
Athlete storytelling / USA SPORT
James Stewart Project
PERFORMANCE WITH A POINT OF VIEW.
00 FILMS00 IMAGES
EXPLORE THE WORK ↓
Athlete storytelling
PERFORMANCE WITH A POINT OF VIEW.
James Stewart Project goes beyond the result to reveal the person, preparation and pressure behind the performance. USA Sport shaped the project with an athlete-first point of view, creating a story fans can connect with and a body of work the brand can build around.
01Story development↗
02Athlete content↗
03Film production↗